Pro-Bono work for AAOS
Everybody says Americans don’t get enough exercise, and our client, the American Academy of Orthopaedic Surgeons, wanted to do something about it. We knew lecturing wouldn’t work. So we decided their PSAs should take a more humorous approach, and we chose director David Rosen for the shoot. And, yes, the legendary Leon Redbone for the singin’.
The doctors were extremely happy with the results, having heard from members all over the country that stations were airing the spots for free. We won Best in Category at the local ADDYs and a Silver at the District 2 ADDYs.
Other credits
Art direction: Joel Mooy