Mastercraft Interiors
When Mastercraft Interiors hired us, their entire brand needed to be revised. Although they sold some of the most expensive furniture around, the ads they were running were as charming as a close-out campaign for a junk yard. So my partner and I reworked everything from scratch. As a result, sales started climbing again, more than 5% each year, even breaking company records. We took home a bunch of ADDYs and were recognized in Furniture Today for our “breakthrough” work.
Other credits
Art direction: Chris Curro