The US Mint
We were a 15-person agency pitching a $40 million account. The assignment was daunting, too: raising awareness and promoting use of a new dollar coin. But we won the business, and in less than six months, awareness went from near zero to 85%. And for a time, anyway, people were using the Golden Dollar so much the government had to mint one billion of them – ten times more than was projected.
With voiceover by Michael Keaton, directed by Bob Giraldi and animated by Charlex’s Alex Weil, the TV spots received tons of media attention from The New York Times and ABC World News Tonight to Creativity magazine and Adweek. The campaign was also a finalist at the Effies and in several categories at the London International Advertising Awards show.
Other credits
Art direction: Dianne Fiumara
Creative direction: Dan Rosenthal